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Does Becoming a Published Author Enhance a Business?
There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books. These materials can run the gamut from information books to personal life stories, as well as coaching...
Keep Business Reports Brief
Keep Business Reports Brief By Arthur Cooper (c) Copyright 2004 The point of a business report is to communicate information, or an opinion, and sometimes to persuade or convince. To do this effectively the two keywords are brevity and clarity. ...
Make Money In Your Own Coffee Business
A 2001 survey by the National Coffee Association indicated that over 100 million people drink coffee on a daily basis and that nearly 60 million more occasionally consume coffee. Based on average drinking habits, the daily coffee drinker will...
The 'Secret' to Publishing Success!
How to make a fortune by finding 'unique' Information and making it available to particular groups of people.
I’m an evangelist for creating your own UNIQUE products. Sure, you can sell other peoples stuff (I do this too) and this is the way I...
Tips for a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing...
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How To Sell To Customers Again and Again!
You're always going to have people that buy once
and never purchase again. Once they quit buying,
that's lost revenue for your business. To stay in
business these days you must persuade your one
time purchasers into buying again and again.
First, you must set up the process to re-contact
them after they order. This will remind them that
you're still in business, ready and willing to sell to
them again. Ask visitors to sign up to your free
e-zine, associate program, mailing list, opt-in list,
etc.
Now that you have the opportunity to re-contact
them you must learn their future needs and wants.
When you send them any information remind them
that you're open to any questions or advice and
give them a customer satisfaction survey. This kind
of data can be useful to successfully present new
offers and products
to them.
Next, you can send your back end offers. Give your
customers plenty of incentives and deadlines to
order. You could offer them a discount for ordering
before a certain date. Tell them "first come first
serve" you have only so many left in stock. Offer
them bonus products if they order in a certain
number of minutes. All these techniques can greatly
increase your chances.
Finally, show your customers that you care about
their business. Mail them greeting cards on
holidays and birthdays. Send them surprise gifts
once in a while. Invite them to company get
togethers and parties. You can always include a
subtle offer with each card, invitation or gift.
1000 Ways To Write, Create, Package And Sell
Information Products! http://www.ldpublishing.com
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