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10 tips to make your remodel a success
Successful Remodeling: Ten Tips for Keeping Your Sanity
Copyright ABCD Publishing 2005
ORGANIZE! To make the job easier and ensure your percentage of
good ideas is as high as possible, you need a strategy to
organize your information. Use a...
A Guide to RSS Aggregators
One of the most popular features of Internet portals, websites,
pages and even emails is a frame that features an organized list
of news headlines and periodic updates from other web sources.
Really Simple Syndication, formerly "Rich Site...
Dan Zanger
Every few weeks last fall, a shifting array of Dan Zanger's friends would gather in the basement of his Los Angeles home. They weren't there for chitchat, however, or to watch the game. They were there to witness a performance--and to learn.
...
The Art of Motivating Salespeople
When the tide comes in, all the boats in the harbor go up! The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. Once a salesperson stretches to a new level of personal production, their...
Top 7 Steps to Better Public Speaking
Whether you want to be a part time, full time or BIG time speaker you must speak, speak, speak. At first, deliver 25-30 minute free talks to service clubs and community organizations. Consider it to be your off-Broadway tryout. A great...
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How to Market Your Web Site Like Nobody's Business
How to Market Your Web Site Like Nobody’s Business
Fresh Web Content Yields Better Search Engine Results
All too often, companies, organizations, and self-employed individuals spend a great deal of time and resources launching their web sites. Once the site goes live, people seem to believe internet search engines will bring them the business they need. The truth is, the web site is only one key marketing tool used to represent a company, often from a distance. The marketing genius who creates the site must continue to come up with innovative ways to keep the site “fresh” and in the minds of consumers who are in need of products or services.
Spam NO MORE
Let’s face it, we all hate SPAM. But many U.S. companies have been reliant upon SPAM as their main internet marketing tool. Why? The top three reasons are because it’s cheap (practically free), fast, and efficient. Yet nobody likes being “spammed” so why annoy a potential customer or client? The good news is that anti-spam laws have just been passed in the U.S. Sure; companies will still send SPAM from across the border. People will still despise SPAM. Instead of irritating your potential customers and clients, try luring them to your web site in different, more memorable ways.
Lure Them with Content
One thing that does gain you a higher standing on web browsers is changing the content of your web site frequently. No need to change it from top to bottom. Just have your web designer put a few lines of text on your home page indicating you want to give “expert advice” or a “news flash” pertaining to your field. Link this to an article that you’ve written about your area of expertise – whatever your business or organizational interests are. Write one per month and post the new article (or a partial link to it) on your home page.
Professional Grade Writing
Professional level writing skills and creative ideas are important. Not many people will read something for long if it isn’t well- written and easy to understand. If your writing skills are not professional, consider hiring a writer to help generate ideas, edit the article, or ghost write an article for you. You’ll look great in the eyes of your customers or
clients, and you’ll have articles stored for viewing. Should a need arise to educate a client in a particular topic area, you can always direct them to your web page.
Educate Your Clientele
Take some time to educate your clientele about your products or services. If you are mainly a service-focused company, you should already be educating your clients about what you do on a regular basis. If you’re not, get busy. If you do something technical, avoid jargon and keep it simple. Don’t worry about giving your professional secrets away. Just leak a few. Once people have a better understanding of your knowledge base on a subject, they will come to trust you more, and be more inclined to hire you or purchase your products.
Qualified Leads
Remember, those leads that contact you after reading expert articles written by you are qualified. They already know your capabilities and have some inkling as to why they need to hire you or purchase your products. These leads are educated prior to contacting you. So, in your articles, use the opportunity to cross-sell your other products and services but try a subtle approach in the material. Nobody wants to feel like they’re being ‘marketed’ – they’d rather be informed or educated.
Publishing and compiling information and expert advice on your profession or subject area will not only keep your web site in the higher ranks of the search engines, it will help frame you as an excellent resource in your profession. Writing well for a public audience is important and so is regularity and consistency. . Hiring a professional writer can give you these qualities in your work and many writers are willing to “ghost” write under a client’s name. Remember, articulate your subject clearly, and your audience will love you, and hopefully, want more.
ABOUT THE AUTHOR
Elizabeth Kirwin is a writer, editor, researcher and part-time
professor at University of North Carolina Asheville. She is co-founder
of Sidhe Communications, an Asheville, North Carolina based company. Sidhe has business writing services and also provides professional grade copy to print and electronic publishing outlets.
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