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How Experts Create Passive Income Streams
Lately, I have been meeting many experts who have questions about multiple and passive income streams. These are experts just like you - coaches, web designers, consultants and other solo professionals. They charge a very nice hourly rate, but when...
The Reality of Working at Home
I have spent the last five years trying to work at home and have had some success. The following are a few facts I have to share with people who are either trying to or have given up trying to work at home. Q. What about places that put up...
Web site strategy #1. "Buy or Goodbye"
The first popular strategy for e-business websites we are about to discuss could also be described as a "Sale Focused". The vastly known description to that kind of online presence is "mini-sale-site". I wouldn't support that description as i...
What Is A Virtual Assistant?
Virtual assistants are a fairly new concept in the business world. Virtual assistants provide administrative support for their clients without having to be located in the client's office. A virtual assistant's job can include any number of...
Why Should My Locally Based Business Have a Web Site?
Copyright 2005 Jennifer McGroary
According to The Kelsey Group * "70% of U.S. households now use
the Internet as an information source when shopping locally for
products and services... Findings also suggest the Internet is
poised to surpass...
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Customer Satisfaction
When people buy a product or service, what they are buying are the benefits, value and satisfaction afforded by ownership or consumption.
Customer and consumer satisfaction is based on the extent to which their expectations are satisfied through the benefit and value accruing as the result of ownership or consumption.
Part of this also concerns ever-increasing expectations: people now expect ever-greater levels of customer service; no quibble money back guarantees; prompt attention to complaints etc. For larger and more considered purchases e.g. cars, computers - people expect enduring and prompt after-sales service,
maintenance and repairs when necessary.
Once customer expectations have been raised, it's very difficult to reduce them. Customers will expect the problem to be solved, so something has to be conceded in return e.g. a reduction in price, or other form of free extras.
Expert marketers also now understand that it is much easier to keep a customer than to gain one. Yet even these days large companies (reported on media television programmes) still make the same basic mistakes with service.
Is there hope at all?
About the Author
Christopher owns a publishing company.
www.eventdomain.co.uk
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