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Feng Shui For The Office
Whether you are an employee or a business owner with his or her own office, you can use feng shui to make your office space more productive and harmonious. Your first step is to stand at the doorway of your office or workspace and map out the...
Five "How to be a Better Speaker" Articles
One: How to Create Sizzling Speech and Book Titles
Description: Create titles that focus on what most people want all the time. Example "How to Win Friends and Influence People." Learn five ways to design your speech and/or best-selling book...
How To Put Your E-zine Promotion On Autopilot
One of the best if not the best way to promote your business online is to publish your own e-zine. Publishing an e-zine allows you to successfully follow up with everyone that signs up for your publication, and run prime position advertising for...
Why Don't My Subscribers Listen to Me?
I received a very good question from a subscriber and I wanted to share it with you: "I have almost 500 people sigend up to receive my newsletter but each time I send it 8-9 open it and 1 =3 click onto the website. Now what do I do?" Honestly,...
Writing Effectively Part 2
Copyright 2004 by http://www.organicgreens.us and Loring Windblad. This article may be freely copied and used on other web sites only if it is copied complete with all links and text intact and unchanged except for minor improvements such as...
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Customer Satisfaction
When people buy a product or service, what they are buying are the benefits, value and satisfaction afforded by ownership or consumption.
Customer and consumer satisfaction is based on the extent to which their expectations are satisfied through the benefit and value accruing as the result of ownership or consumption.
Part of this also concerns ever-increasing expectations: people now expect ever-greater levels of customer service; no quibble money back guarantees; prompt attention to complaints etc. For larger and more considered purchases e.g. cars, computers - people expect enduring and prompt after-sales service,
maintenance and repairs when necessary.
Once customer expectations have been raised, it's very difficult to reduce them. Customers will expect the problem to be solved, so something has to be conceded in return e.g. a reduction in price, or other form of free extras.
Expert marketers also now understand that it is much easier to keep a customer than to gain one. Yet even these days large companies (reported on media television programmes) still make the same basic mistakes with service.
Is there hope at all?
About the Author
Christopher owns a publishing company.
www.eventdomain.co.uk
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