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A gadfly on a dinosaur’s butt, or the hood-winking of the American stock investor.
Have you ever noticed how some words in the English language are so perfectly named for what they describe? And how some words seem to be, I guess you could say, backwards? For instance, the word sunflower! How wonderfully aptly named is the...
Investing in Stocks and the Game of Monopoly
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Problogging: Making Money From Blogs
A weblog (or simply blog) is a website that 'publishes' or
features articles (which are called 'blog posts', 'posts', or
'entries'), written by an individual or a group that make use of
any or a combination of the following:
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Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. But that is rarely the most effective. When Businesses are forced...
When To Invest In The Stock Market
Is really not as important as to how you invest in the stock market. And how you invest in the stock market should take into consideration what goals you are setting for that stock market investment. For example, are you investing for capital
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A Thousand Words
They say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads.
An image should be used as an attention getter. It should draw people in to read the words used in the ad. Words sell - not pictures. Each word used in the ad should lead the person to the desired outcome. In the case of a classified ad, the desired outcome should be to have them request more information.
Sales are seldom made from the first ad someone sees describing your product, service or opportunity. If you can get someone to ask for more information, your ad has done the first part of the job.
Anyone involved in Internet Sales without a web page is simply spinning their wheels. Many of the web pages however are disaster areas. People get so creative in their design, they forget their primary purpose. Once you have gotten someone to this point, it is now time to close the sale, and this is where many people "miss the boat".
Think about it - your ad had to have been effective as it got them to your web site. They are looking for additional information. Some people want the presentation in the quickest possible fashion, while others are willing to spend the time researc hing your offer. To be effective you should try to accommodate both groups.
An effective presentation will provide a synopsis of what you want to cover. It should also have a "link" where a person can be sent for in depth information. This is definitely a case where more is better. But you should not use words simply to fill space - they should all be carefully crafted to bring the person to your order page.
Studies have shown that one large web page with internal links to additional information will rank better with the search engines. Think of these internal links as bookmarks within your page, which will quickly advance someone to the desired spot.
An image will make your page more attractive, but don't include one unless it has a purpose, and will help close the sale. A large image that takes a long
time to load will many times have the reverse effect of what is desired. If the visitor simply "clicks away" from your web page because the image loads slowly, it is defeating its purpose.
Some guru's recommend power words like "free" or "earn without work", but these terms have been overused. While power words may still have a place in your "teaser" ads, you should use down to earth language at your web site. The words must be vibrant and alive, driving the person toward the desired outcome.
You must learn how to write persuasive words specifically written for your targeted customer. If your target market is professionals, write your message geared to them. Remember however that the vocabulary of many potential customers may be limited, so don't use words that will not be understood by the average person. Avoid the use of terms that will not be known by your prospects.
Your text should be written in a black, legible font with a light background, preferably white. While yellow text on a black background is "cute" you should avoid using fancy fonts or backgrounds that are difficult to read - people will simply "click away".
Remember - every word you use should have one specific purpose, and that is to lead your prospect to buy you are selling . When writing sales copy, use words like "you" and "your" - write as if you are speaking with just one person -- one on one.
Finally, be aware that many Internet users are apprehensive about making a purchase on the Internet. You must put your potential customers mind at ease by displaying your full name, company name and contact information. This will put their mind at ease by building their confidence in you and your product. While a picture may be worth a thousand words, it is the words that will sell.
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com
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